Pureseoul Now Open!

K Beauty has arrived in Brighton! Hundreds of people queued for the opening of Pureseoul at 11am on the 4th September, some as early as 5.40am that morning. Lured by the chance to be one of the first 100 through the door and to be given a well-stocked goodie bag (minimum £30 spend), over 300 people queued up North Street as far as Meeting House Lane and the queue was still going strong at 5pm the same day.

Located at 1-2 North Street, Pureseoul offers a handpicked selection of the highest quality products to come out of South Korea. With almost 1,000 skincare, haircare and beauty products in stock, it is no wonder that people flocked from all over the south coast to the opening.

Gracie Tullio of Pureseoul commented “When we discovered this charming corner location with one of the busiest footfalls in the city, we immediately felt it was the ideal spot to introduce K-Beauty to Brighton. We have been on the hunt for a store here for over a year, as the city’s vibrant culture and welcoming attitude are perfect for us. We are so thrilled to finally connect with our South of England customers.”

A huge welcome from the Hanningtons team to everyone at Pureseoul. And don’t forget to keep an eye on our socials for further new brand arrivals soon.